The Many Benefits Of Reciprocal Linking
By Kevin Taylor
SeoWebHome.com
Your #1 Business Priority: Traffic!
Your #1 priority in building your own online business is getting traffic to your site. Not just any traffic, but precisely targeted traffic that's highly motivated and already interested in what you have to offer. This can be accomplished through various ways and means, such as paying for ads, free classified ads, writing and disseminating articles, posting on forums and in newsgroups, having inbound links coming from other related sites pointing directly to your site, and also by being ranked highly on any Search Engine's first SERP(search engine result page).
Get High Ranking In The Search Engines
Just having quality content on your site is not enough nowadays and is only part of getting ranked high in any SE (Search Engine). What you really need in addition to quality content is both inbound, and yes, outbound links also. Not just any links, but high-quality, relevant links. Search Engines examine those links to help it decide just how relevant your site really is, and how related the material is that they link to with your most important keywords. Search Engines rank sites that get linked to from other related sites more highly in their results. The higher the PR (pagerank) of those sites linking to your site, the more those sites tend to push your own pagerank upward.
While inbound links from other relevant sites lend credence and gives credibility to your site, outbound links from your site to other relevant sites lets the SE's know that your site is a predominant source for pointing to other beneficially good and useful information in that category. A very useful "informational hotspot" if you will. Since this is exactly what the search engines are trying to do in the first place, by bringing pertinent related information together, your just helping them out by making their job at lot easier for them. And of course, your site will be handsomely rewarded accordingly by having your pagerank pushed up even higher.
Let's face it, the search engines are in the business of providing precisely narrowed down and highly focused pertinent information as concisely as possible in any search query made to it by their users. If they couldn't do that, then what good would they be? The better they are at it, more users will use it. And the more users they have, the more advertisers will pay them to reach that audience.
The Roller Rink Link Effect
You can literally get lost in the online marketplace with all the endlessly confusing linking offers being made out there on the net. All hawking "INCREDIBLY FANTASTIC" linking techniques, strategies, and schemes, along with all those "NEW AND IMPROVED" complicated linking tools that's guaranteed to make your life so much simpler. But wait! There's more! And if you Act Now!, you too can get all this for just a pretty penny, and not a moment too soon I just might add. Time is of the very essence you know!
The truth is, the vast majority of these tools, programs, and courses are geared only towards helping your site get crawled easier by the Search Engines (SE's). They do that by showing you how to set up your sites' internal linking structure to make it easier for the search engine spiders (robots) to crawl and find all the pages on your site. Don't get me wrong, having your site completely crawled is a good thing and is an integral part of any good SEO (Search Engine Optimization). Sure, your pages will get crawled easier once they are found, but how well are the pages ranked?
Once there, unless you have links pointing in and links pointing out, the search engine spiders will just go skating in circles, around and around in your pages, being caught in an endless looping eddy current. Quite dizzying if you ask me. Trust me, don't piss the spiders off. Have you ever gotten caught up in a web of deceit?
First, your site has to be found by the Search Engines before they can rank and list your site. Having external inbound links pointing to your site goes a long way toward your site being found. You can always submit your site to the engines, but that could take weeks, maybe even longer before your site finally gets listed. And that's no guarantee of it's PR (page rank) either.
More importantly, not only do inbound links pointing to your site bring in more visitors, they also attract the Search Engines themselves to your site. How? Well, if any one of the sites that link to your site gets crawled by any of the search engines, it will come across that link and follow it straight to your site. Bingo! Your site gets crawled also. Creepy crawly spiders belong on the web. It only sounds scary, but it's really a good thing! And Oh', if you just happen to want the spiders to come along and sit down beside ya', then you'll have to lure them in with some links. The more the merrier.
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